Crisis Communication is critical for any organization or health care professional because it's not a matter of “if” but “when” you will need to navigate a crisis. Roy Reid takes us through how to navigate a crisis, the anatomy of a crisis, managing your reputation, and the importance of a crisis plan. Roy takes the time to share how his experience in Corporate Communications & Crisis Management benefitted hospital networks and providers during his tenure and shares how large and small-scale organizations have benefitted from this knowledge. Roy has a robust Q&A session that brings us through how to navigate these challenges from our attendees. 

Objectives

• Understand the anatomy of a crisis
• Assess the crisis readiness of the organization
• Develop a basic crisis communications plan